CHOENG KWAN JANG

MISSION

“To make people’s lives better everyday by providing them with the best, traditionally harvested, most carefully selected Korean Red Ginseng products to support health and well-being. We give our all for the sake of our customers, so they can face any challenges in life.”

CheongKwanJang’s Secret to Success

We are official. It’s literally within our name (Cheong-Kwan-Jang), which roughly translates to “products rightfully made in government-certified factories.” Not only are we the most-trusted, most reliable source for Korean Ginseng but we are the oldest and most reputable red ginseng manufacturer. Because of this, CheongKwanJang now has a strong presence around the world, running four regional headquarters in the U.S., China, Japan, and Taiwan, in addition to South Korea, and operating branches in over 40 countries. And our presence is not only strong in Asia, but also in Europe and the Middle East regions. CheongKwanJang’s products were the first Korean health food brand to be displayed on the shelves of the esteemed Harrods Department Store in London. And in 2009, CheongKwangJang became the first Korean product to acquire the Saudi Arabian Good Manufacturing Practice (GMP) certificate, prompting CheongKwanJang as the global leader in the ginseng industry with our world-class quality of Korean Red Ginseng.

As a testament to our success, CheongKwanJang has received numerous accolades for its outstanding professionalism and quality of products and services. We have been ranked first in Korean Red Ginseng processed food category three years in a row by the Korean Industry Customer Satisfaction survey, as well as first in the health food category by the First Brand Awards for eight consecutive years. These awards demonstrate that CheongKwanJang’s Korean Red Ginseng is synonymous with the highest product quality and customer satisfaction.

Why Go With CheongKwanJang?

CheongKwanJang’s history goes way back, and its history and reputation accumulated over the years are true testaments of CheongKwanJang’s dedication to bringing good health to our customers. Originally spun off from the Korea Tobacco and Ginseng Corporation, which was originally established back in 1899, CheonKwanJang has been in the ginseng business for almost 120 years.

CheongKwanJang’s core values set the standard for a truly elite product in the superfood supplement industry. Creating products and maintaining standards around the following core principles has guided CheongKwanJang to be the #1, most trusted and reliable ginseng product in Asia. CheongKwanJang was founded on the groundwork that values better health and wellness while honoring the traditional way of living to achieve overall wellness. Because of this foundation, we strive to not only be the global leader in ginseng, but also leader of the health food business and pioneer of health-oriented service business.

Location

Brief History of CheongKwanJang

In 1899, the Korean government brought forth an organization, whose purpose was to nurture the national ginseng industry. This governmental organization became the progenitor of the ChoengKwanJang brand.

1999 – 2003

Opening A New Chapter

In 1999, the Korean Ginseng Corporation spun off of KT&G as a separate company, taking its first step as a health food brand, specializing in Korean Red Ginseng. KGC’s strong will to emerge as independent operation, paired with the public’s faith in Korean Red Ginseng, made this bold venture possible

1956 – 1978

The Beginning of a Time-Honored Tradition

The promotion of Samjungkwa to the Office of Monopoly gave the Korean Red Ginseng industry a new impetus. After a Korean Red Ginseng factory was built, the industry began exporting ginseng products to markets overseas, including Taiwan, Hong Kong, and Thailand. Built on the success of these exports, Korean Ginseng Factory was constructed in 1978 as the largest of its kind in the world.

1899 – 1952

The Beginning of a Time-Honored Tradition

The year 1899 marked the starting point of the history of Korean Red Ginseng. It was the year Samjungkwa was established as the forerunner of the CheongKwanJang brand.

1981 – 1995

Expansion into the International Market

Korean Red Ginseng shone in the global market, leading to an astonishing $100 million in exports in 1978. Later on, the Office of Monopoly was converted to the Korea Monopoly Corporation, then eventually re-established as the Korea Tobacco and Ginseng Corporation (KT&G), the forerunner of CheongKwanJang’s parent company, the Korean Ginseng Corporation (KGC). In 1991, KT&G opened a branch office in Hong Kong, gaining a firm foothold for further international expansion.

2004 – 2012

Successful Launch of Franchises

Since its launch in 2004, CheongKwanJang has been actively and intimately caring for the health of consumers. Backed by the overwhelming trust of our customers, CheongKwanJang successfully entered the market and has firmly maintained its status as a premium Korean Red Ginseng brand ever since. It is now aiming to make a name for itself as a global general health & wellness brand.

2013 – Present

Leaping Forward as a Global General Health & Wellness Brand

Having secured successful launches of our franchises, KGC and ChoengKwanJang will endeavor to create synergy among them, and reinvent ourselves as a general health & wellness brand on the global stage.

Live with quality and you will feel the difference in your health.

Natural

It is not even a question when it comes to our products. CheongKwanJang devotes itself fully to providing the best all-natural Korean Red Ginseng, grown from strictly selected farmlands, and cultivated by climate and soil conditions found in the one-and-only Korean Peninsula. Unlike common supplements, which are often composed of synthetic substances, CheongKwanJang wants our customers to be truly in sync with what nature has to offer.

Authentic

There is a reason CheongKwanJang has been in the business for mvore than 110 years. We were the very first company that saw Korean Red Ginseng’s potential is improving people’s lives, and we were also the first to develop the technology to process, store, and transport Korean Red Ginseng for all to use. We are extremely proud of this heritage and it is our mission to keep this tradition alive and introduce it to consumers who are not familiar with authentic CheongKwanJang Korean Red Ginseng.

Educate

We get it, understanding Korean Red Ginseng and its potential to bring a better, healthier life can be overwhelming due to the massive trove of information, confusing anyone that dares to dig deeper. CheongKwanJang continuously works with researchers on unlocking more secrets of Korean Red Ginseng, setting the standard in academic research in Korean Red Ginseng, and providing evidence that Korean Red Ginseng truly is a marvelous supplement that is beneficial to all.

Innovate

CheongKwanJang places quality control as its highest priority. We have 293 quality control criteria, from soil conditions to final product. We are always on the lookout for innovative and efficient ways to consume Korean Red Ginseng. We have 140 PhD-level staff in our R&D center, and we devote 20% of our annual revenue to research and development. We go all out for our products and customers, so they can have the foundation to live their lives to the fullest.

Only the cream of the Korean Red Ginseng crop finds its way into CheongKwanJang products.

CheongKwanJang Goes Above & Beyond

The life of a Korean Red Ginseng root is treated with utmost care, from planting and harvesting to its remarkably and painstakingly detailed manufacturing process. The safety and quality testing of all CheongKwanJang products is priority, with a total of seven rounds, and hundreds of testing for each and every single red ginseng root during its life cycle. In addition, we run our health supplement facilities in compliance with Korean Good Manufacturing Practice (KGMP) standards, and have nearly 140 staff researchers with PhD and Master’s degrees at our research and development center. That’s CheongKwanJang’s promise to go the distance in providing the best quality product possible — it’s the premium name and brand that the world has trusted for over 100 years as the authentic, go-to source for Korean Red Ginseng.

It is an incredible investment in care and cultivation to maintain the highest-quality ginseng product in the world, and though we have set the standard, we just raised the bar on our promise to guarantee the most premium Korean Red Ginseng product possible. We have been globally recognized as the #1, most-trusted premium source for Korean Red Ginseng since 2006, certified by EuroMonitor. There are no substitutes for superior quality.

Superfoods Have Super Needs

Every root is guaranteed 6-years-grown in carefully graded farms, never mass-manufactured on farms outside of ideal growing conditions, and only the highest species of ginseng is processed, which includes the following steps:

01 Cleaning

After harvest, fresh Korean ginseng roots (which are white in color) are cleaned by ultrasonic water streams.

02 Steaming

The cleaned ginseng roots are steamed to better preserve high amount of healthful components.

03 Sun-drying

The steamed ginseng roots are dried naturally in the sun, turning the white ginseng roots into the signature Korean Red Ginseng.

04 Trimming

The newly created Korean Red Ginseng are then trimmed of excess hair, so only the plump bodies remain.

After processing, the vetting process for quality control commences and can be understood in three steps:

01 Appearance Screening

Separated by 3 grades
a) heaven b) earth c) good.

02 Tissue Inspection

Tested rigorously through light, in a dark room, analyzing internal contents.

03 Weight

Sorted into 9 possible grades, according to weight.

The processing and vetting procedure were first developed by CheongKwanJang more than a century ago. And through years of refinement, CheongKwanJang has mastered the art of drawing the most amount of healthful benefits from the humble fresh ginseng roots. It is because of CheongKwanJang’s dedication to uphold the highest standards for quality products that we have been able to prosper for 118 years.

When it comes to best practices for best products, CheongKwanJang never cuts corners. While CheongKwanJang guarantees every root is 6-year-grown, most competitors grow immature ginseng roots for four years or less. You can imagine the end result of a root that is not mature; a lower grade, less nutritious root. And while competitors have no quality control verification process set in place for its ginseng roots, CheongKwanJang is totally transparent with its many rigorous standards of quality control tests.

Beware of Lesser Products and Brands!

Due to the long-standing history of ginseng consumption not only in Korea, but also in other Asian countries, it is crucial to note that there are many, many companies that falsely claim that their products are derived from 6-year-grown roots, when these roots are often grown for four years or less. Only CheongKwanJang cultivates its ginseng roots for six full years, and even before the actual cultivation, CheongKwanJang spends two years securing the finest, uncontaminated, and pollutant-free planting fields available. As a result these ginseng roots contain 1.4 to 2 times higher content of active ingredients than those grown for 4 years or less.

In addition, many ginseng companies claim that their products are “fortified” with ginsenosides. But this fortification actually comes from ginseng root trimmings which are then powdered and added to the products. Powdered roots, contrary to popular beliefs, cannot be easily digested and absorbed. Only CheongKwanJang uses tried-and-true methods that are patented to carefully extract maximum healthful components from Korean Red Ginseng, so consumers can truly reap its powerful benefits. Because we are in the business of taking care of our customers’ health, we do not cut corners and we devote everything we have (and then some) to the well-being of our customers.

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